Living big with a small footprint
Tiny Homes Pro is a tiny home builder based in Buckley, WA that specializes in handcrafted, modern, and functional tiny homes. Built to the highest nationally recognized safety, construction, and energy efficiency standards, Tiny Homes Pro homes are built to last for people who want less house and more home.
Client
Tiny Homes Pro
Year
2022
Location
Buckley, WA
Industry
Construction
Services
> Brand Identity
> Website
> Copywriting
Senior Designer: Lesya Paprotskaya
Art Director & Copywriter: Andre Kazadayev
The challenge
The tiny home market is a highly competitive one, especially in the Pacific Northwest with many builders offering similar products and services. Tiny Homes Pro needed a way to stand out and differentiate themselves from the competition. Additionally, they needed a website that was easy to navigate and provided all the necessary information for potential customers to make a decision.
The solution
Our team worked closely with Tiny Homes Pro to understand their unique selling points and what sets them apart from other builders. We then developed a brand identity that highlighted their commitment to using the highest nationally recognized safety, construction, and energy efficiency standards, and the fact that they handcrafted every tiny home in Buckley, WA.
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We also emphasized the company's free delivery within 100 miles of Buckley, WA and 5 year limited warranty, which provides peace of mind for customers.
We designed a website that was clean, modern, and easy to navigate, with the main focus on showcasing their tiny homes and emphasizing their unique selling points.
The identity is designed to look reminiscent of a floor plan blueprint, with the lowercase letter "t" and "h" fused together to form the main mark. A square surrounds the main logo with rounded lines and a slight opening representing the door into the tiny home. This simple yet powerful design captures the essence of what Tiny Homes Pro is all about – creating fully functional and modern living spaces that don't tie you down.
