We don’t do everything but we do some things very well. What exactly do we do well? Strategy, content, and design. As nebulous as they may sound, they’re not complex concepts, they’re just complex processes. Let’s break them down.
Our services
Strategy
Brand strategy, business strategy, and marketing strategy
The process of defining what your brand or business stands for, the promise you make, the personality you convey, and understanding where your business or organization has been, where it is, and where it desires to go. Strategy encompasses everything from determining who your customers are to deciding what channels you use to reach them.
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Branding strategy deck that concisely packages things like messaging, positioning, brand attributes, voice & tone, and so on into one cohesive document
Social media strategy playbook
Brand or social media audit
Product launch plan
Brand style guide
Event strategy
Content
Content marketing, content creation, and copywriting
The process of organizing and presenting information in a digestible way and distributing it to current and potential customers. Content can appear in many forms like blogs, newsletters, white papers, social media posts, emails, videos, and more. Strategy informs what content is produced and how it’s distributed.
Design
Graphic design, illustration, animation, motion graphics, and UX
The process for organizing words, images, and objects visually to drive a specific action or outcome. Design is art with a purpose. We like to think of design as the packaging for our content. When done right, design is beautiful and effective.
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Brand identity
Logo
Style guide
Apparel design
Video thumbnails
Carousel post
Powerpoint / Google Slides / Keynote deck
Our process
There’s no one-size-fits-all, but our strategic approach generally follows a six stage process. The amount of time spent and the exact stages can vary depending on what you need.
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We'll have a video call to see if we’d both like to work together. This is the most important step.
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We’ll conduct an audit of your brand/social media strategy to see where we can help.
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We’ll conduct a series of discovery sessions to understand and define what your brand or business stands for, the promise you make, and the personality you convey.
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We’ll build a strategy based on where you want to take the brand or business.
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We’ll work together to lock in the content and creative based on the strategy and your goals.
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We’ll execute and manage the day to day or as needed to keep things running smoothly.
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We’ll monitor and review performance and make adjustments as needed.
