Revamping a So-Cal dealership
Destination Motors, Inc. is a family-owned and operated car dealership that is turning heads in the Southern California auto industry. Their innovative approach to selling cars is a breath of fresh air in a sea of cookie-cutter dealerships. The staff at Destination Motors, are not just salespeople, they are matchmakers, pairing customers with the car of their dreams.
Client
Destination Motors
Year
2021
Location
Temecula, CA
Industry
Automotive / Retail
Services
> Brand Strategy & Identity
> Wayfinding
> Digital & Print Design
Senior Designer: Lesya Paprotskaya
The challenge
Before the founders of Destination Motors, Inc. approached Duet Collab, they faced several problems with their logo and overall branding. Not only was the look outdated, it was ineffective in communicating the company's modern approach to selling cars.
The solution
The founders of Destination Motors, Inc. knew that a new logo alone wouldn't drive their dealership to the next level, they needed much more.
To fully grasp the unique selling points, target audience, and overall brand identity, we didn't just rely on phone calls and emails, we flew down to sunny Southern California to immerse ourselves in the company's culture and get a firsthand look at their operations. This allowed us to gain a deeper understanding of the company's identity and develop a more targeted and effective branding strategy.
