Designing for a better world
K8C is a premiere illustration and design studio that specializes in crafting visual experiences for benevolent people and brands. You may have seen their work with brands like Clifbar, Ubisoft, a pioneer in the gaming world, and VMware, a top-tier player in the technology sector.
Client
K8C Studio
Year
2022
Location
Emeryville, CA
Industry
Creative Services
Services
> Brand Strategy
> Messaging & Positioning
> Voice & Tone
> Copywriting
Chief Strategist & Copywriter: Andre Kazadayev
The challenge
K8C was in the process of re-envisioning their website to improve its overall design, functionality, and user experience. Knowing that their website is the virtual storefront of the studio, K8C was on the hunt for outside creative support to elevate their content and showcase its unique, diverse culture, with the goal of landing more clients that were driving social good with their products or services.
The solution
We began by conducting extensive research on K8C's target client as well as competitors and conducted a series of workshops with the K8C team to understand their brand values, culture, and goals.
We worked closely with the K8C team to develop a messaging strategy that accurately conveyed K8C's unique value proposition and highlighted its strengths, personality, and unique aim to work with clients that improve people's physical, social, and intellectual well-being. We also developed internal and external positioning statements, taglines, and voice & tone guidelines. that encapsulated the brand's unique passion for working with clients who aim to improve people's physical, social, and intellectual well-being. These guidelines were packaged and delivered to K8C in a cohesive deck for future marketing efforts. Lastly we worked with K8C to write copy for 17 webpages including homepage, about, and project pages.
