Pushpay
Strategies for hyper-growth
Pushpay is a mobile payment and donor management software company serving over 14,000 customers and processing over $5.0 billion every year in charitable giving. The company was founded in 2011 and is based in New Zealand, with offices in the United States and Australia.
Andre Kazadayev - Product Marketing Specialist, Senior Social Media Manager
Steve Johnson - Director Of Marketing Communications
Daniel Ramer - Senior Graphic Designer
Sam Hayward - Junior Graphic Designer
Luke McKoy - Senior Digital Content Marketing Manager
Nolan McCoy - Video Marketing Specialist
Walter Nienhuis - Video Marketing Specialist
Services
> Organic Social Media Management
> Monthly Analytics and Reporting
> Content Creation
> Product Marketing
> Photography
> Live Events
Client
Pushpay
Year
2022
Location
Redmond, WA
Industry
Fintech B2B
Overview
Our co-founder, Andre worked at Pushpay for over 4 years on two different teams. On the Product Marketing team, Andre provided messaging, training, and go-to-market strategy for 10 new product features. After one year on the product marketing team, Andre joined the Brand Marketing team and worked on strategy and day-to-day execution for all organic social efforts including content creation, copywriting, community management, listening, advocacy, live broadcast production, and events.
During Andre’s time at Pushpay, the company grew from $14M annual revenue to $181M and headcount went from 130 to over 400. Can we say hyper growth?!
Some other highlights from this wild ride include:
A company trip to Disneyland (yes, all 300+ coworkers)
Social Media Marketing World Conference in San Diego
Pushpay Summit in Dallas with over 1,800 attendees (#pushpaysummit trended on Twitter!)
A company rebrand
Church Disrupt digital conference during Covid with over 21,000 registration
The results
300%Increase in engagement
7,349,642Impressions
600+Social conversions
37,862New followers
120%Increase in conversions
171,011Video views
8,500Clicks from social
47,667Engagements
Mastering the art of the product launch
Andre joined the product marketing squad in early 2016. Collaborating closely with the product team (based in New Zealand), and sales, marketing, and success teams (based in US), Andre provided messaging, training, and go-to-market strategy for 10 new product features including check deposit, annual statements, and event registration. Deliverables included internal training decks, sales collateral, battlecards, product launch video scripts, and more.
Below are a few launch videos and pieces of collateral that were used to launch products internally to the sales and customer support organizations and externally to customers and prospects.
Building from the ground up
When Andre joined the brand marketing team, social was a “nights and weekends,” or “if I get time” project for the company. Andre worked closely with the Director Of Marketing Communications Steve Johnson to build a cohesive social strategy from the ground up and to create a clear and compelling brand story for customers, prospects, as well as current and potential employees.
Browse through some of Andre’s favorite moments from his time on the Brand Marketing team at Pushpay.
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Other highlights include:
Established overarching strategy, theme, story, processes, and policies across multiple Pushpay brands
Implemented Sprout social and piloted an advocacy program for employees and executives
Implemented Tagboard (office and event display)
Supported four in-person conferences, with over 5,000 attendees and a digital conference with over 21,000 registrants
Launched the #teampushpay and #pushpaycares hashtag campaigns
Produced over 40 webcasts (Facebook /Instagram Live, webinars, product launches) using tools like OBS, Be.Live, and others
Helped launch the Nurtured Church podcast and Pushpay University
Created over 100 short-form videos for social using long-form content captured at Pushpay events
Social media content
#teampushpay
- Likes: 54
- Comments: 2
- Likes: 60
- Comments: 4
Remarks
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“Andre is the best social media manager I’ve worked with and a tremendous asset to the team. He is an eager learner which serves him well with a social media landscape that is always changing.”
Steve Johnson
Marketing Strategist, Accenture -
“Andre — you got us trending on Twitter!!! That’s a bucket list item for any social media manager. The variety, the vibrancy, the graphic design, the amazing pictures, our social media strategy and results are insanely good–our competition had to be so jealous of Pushpay this week, we are just at a level they will never achieve thanks to you.”
Guy Weismantel
Vice President Marketing, Homeward -
“Andre is brilliant at capturing emotions and hype of an event (when sometimes very hard to find). He understands how social media integrates into organizational goals and initiatives as a whole. He pushed my creative ability as a designer, generating mood boards and fresh ideas for every project, always trying to create something memorable.”
Sam Hayward
Sr. Brand Designer, Unearth -
“At Pushpay, Andre built our social media from the ground up, before he took ownership we had multiple accounts managed by different teams and no structure. He is skilled at looking at the big picture, preparing timely, strategic, and on brand messaging. He also has the presence of mind to handle tough live events and broadcasts.”
Daniel Ramer
Creative Director, Pushpay